By Kelli Putney

…your 6-year-old daughter unmutes the TV when a certain “personal injury attorney” commercial comes on and she wants to hear the jingle. “Wait, Mom. Turn this up — I love this song: ‘XXXXXXX and XXXXXX…Injury Attorneys. Call 854-2X2X!”

True story! I had the volume down on the news because I thought I was saving her and her twin brother from the horrors of reality. Instead, she wanted to be exposed to another jingle. Who says advertising doesn’t work? Or, as a client once said in a meeting, “I know their number better than I know my own!”