Archive for ‘Joe Sweeney’


The Strocks Get Conceptual

Tuesday, May 5th, 2009

By Joe Sweeney

There’s a rumor out there that Angelina Jolie is pregnant again. Well, we’ve got the scoop on a pregnancy that actually involves somebody with talent – our very own Lisa Strock is expecting a baby girl. And judging by these amazing sonogram photos, the little Strocklet is going to have the TMG bumpwatch team busy for the next several months.

Congrats to the lovely Lisa and her equally lovely husband Dave.


2009 ADDY Awards: The greatest award show in the history of mankind.

Monday, March 23rd, 2009

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By Joe Sweeney

All of you loyal readers of The Martin Group blog have probably been wondering why there have been very few posts these last few weeks. Speculation must be running rampant – Did they go on a crystal meth and Pop Rocks bender? Did they find Scientology? Did they see the new Airport Plaza Jewelers commercials with the rubber chicken and retire, knowing they could never create something so ingenious?

The answer, dear friends, is even crazier – we were busy crafting all the creative for the 2009 ADDY Awards. That’s right, the yearly event where people in the WNY ad community pat each other on the back and pass around Lucite trophies, in the hopes of convincing themselves that they’ve contributed something worthwhile to this miserable, pockmarked rock that we call the world. (We wanted that to be the official vision statement of the awards, but the American Advertising Federation preferred something about representing the “true spirit of creative excellence” or something.)

The show was held last Friday at the Hyatt in downtown Buffalo, and I daresay that it went pretty darn well. Our theme for the night – “An ego-friendly event” – gave Jillian and I the freedom to create all sorts of jerky, arrogant communications. Greg had a field day pasting the room with beautiful, bloated head illustrations. Lisa ran around like a Red Bull-fueled rabbit, making sure everything was just so. And we blasted songs like “Mama Said Knock You Out” as everybody got nice and schnockered before the proceedings began. Plus, the video you see here kicked off the evening – if you just ate before watching it, I do apologize.

On top of the people I already mentioned, props go to the following folks for making sure we didn’t lose our minds (If I forgot anybody, well, we’re all big boys and girls.):
Jen, without whom nothing would have happened at all
James, for designing those wacky thought bubbles
Dan, for the table tents and a hundred other things
Jeremy, for the wondrous showbook
Dion, for the original thought that got us all going
Tod, for being tan throughout the whole process
Tricia and Charlie for putting out fires and answering stupid questions
Scott and all at United Graphics
Jamie and all at PrintLeader
Andy, Bill and Carl at Daily Post
Jim and Brian, the other culprits in the “Ghost” video
Dylan for all the picture-takin’
Len, Lisa and The Voice Squad for the announcing and brown-nosing
Warren for all the touching (and retouching)

The last few months have been trying, but at least we all donated our time for a good cause – muscular dystrophy.

P.S. I was just informed that not a penny of the proceeds went to muscular dystrophy. All of our time spent working on the ADDYs was to benefit the Advertising Club of Buffalo and our local ad community in general. Well, that’s good too, I guess.


Don’tcha just hate it when?

Monday, March 9th, 2009

Adorable observations about advertising.

By Joe Sweeney

#3. Don’tcha just hate it when you don’t have a lot of time to do somethin’? I guess that’s why they call ‘em deadlines – cuz if you don’t write the lines in time, you’re dead!!!!!!!


Don’tcha just hate it when?

Friday, January 23rd, 2009

Adorable observations about advertising

By Joe Sweeney

#2. Don’tcha just hate it when the creative department doesn’t get along with the account department? It’s like creatives are from Mars and account executives are from Venus!! :p


Don’tcha just hate it when?

Tuesday, January 13th, 2009

Adorable observations about advertising

By Joe Sweeney

#1. Don’tcha just hate it when you have a ton of stuff on your plate? I mean, cheese and rice! My plate can only hold so much!